Sri Hermuningsih
Dewi Kusuma Wardan
Abstract
One of the opportunities for SMIs and SMEs development is through regional commodities development programs. The reason is that each region has its own uniqueness that makes the comparative advantage. The concept of the commodity’s region actually replicates the success of the Japan and Thailand’s communities and governments that proved the reliability of One Village One Product (OVOP) model that was built on comparative advantages. To support this program, the first step is mapping and identifying of potentially superior products, selecting the potential cooperatives, and observing the suitability of the natural resources potencies and human resources who have the skills, work ethic, the cooperative spirit. It takes consistency of policies and programs, if necessary, prepare a social laboratory project which becomes the reference of all parties
From 2011 until 2014, the Indonesian Ministry of Cooperatives and SMEs expands OVOP best product at 100 points in 33 provinces based on improving the quality and competitiveness to make the best product has value-added through industry processing (value chains), packaging, integrated marketing and other network expansion. Development activities prioritize and focus on certain areas and markets so the results achieved from management will measurable, accountable, effective, efficient, and marketable.
Keywords: One Village One Product, IKM, UMKM